contact May 2nd, 2013
Yes, there’s a catch but what the heck. It’s a DOLLAR a day, for God’s sake.
“CityFlitz, a Toronto-based marketing company that provides advertisers with a fleet of MINI Coopers, MINI Cooper Clubmans and Smart cars that are wrapped with attention-grabbing graphics and logos that act as mobile billboards, launched their auto-sharing service in the GTA today.
For just $1 a day, members of CityFlitz will have access to its fleet of cars, wrapped in an advertisement from one of its clients, Yahoo! Canada.
“Using the CityFlitz fleet of wrapped MINI Coopers for our latest campaign was a viable and effective channel to reach our target audience in a way that is measurable,” said David Soyka, Yahoo! Marketing Manager. “Having the cars on the road 24/7 gives us the opportunity to offer a unique consumer experience and reach a broader audience in a more cost effective and creative way.”
Unlike other auto-sharing companies, high mileage is not an issue for CityFlitz. In order to access the $1/day CityFlitz cars, members are required to drive the vehicle at least 30 kilometres each day, with unlimited mileage within the city after that.
“The reason why our rental fee can be so low is the fact that our advertisers want to have their branded cars on the road so they can achieve maximum exposure to their target audience,” said Andreas Kotal, President and CEO of CityFlitz. “We are able to offer this exceptional value of $1/day rentals to consumers as part of the agreement to maximize exposure of a client’s branding.”
CityFlitz vehicles are also accessorized with the latest technological gadgets for use by the renter and the advertiser. At no extra cost to the renter, each vehicle comes with access to Wi-Fi High Speed Internet that make experiencing a CityFlitz vehicle more enjoyable. For the advertiser, each car is equipped with a GPS tracking system which enables them to have access to real time information about the use of the car, giving them measurable results for their marketing purposes.
Renters will be able to use the vehicles within the GTA. Once consumers have registered with CityFlitz, they will be able to use the vehicles for up to one week at a time.
CityFlitz plans to expand their auto-sharing service to include Vancouver in the near future. Drivers interested in becoming a member of CityFlitz can sign up at www.cityflitz.com. “